UC Davis Website
Designing a digital front door for UC Davis meant bringing clarity to an exceptionally large content ecosystem while serving many different audiences. Research, analytics and user behavior informed a stronger hierarchy around high-value pathways such as academics, majors, campus life, admissions and visiting campus. The goal was to organize the experience around what visitors actually need rather than reflecting the university’s internal structure.
Visually, large-scale photography, confident typography and strong brand elements balance the credibility of a major research university with the energy of campus life. A flexible modular system makes dense content easier to scan while accommodating a wide range of stories and priorities. The result is an audience-centered experience that simplifies complexity, strengthens the UC Davis identity and creates natural pathways from initial discovery to deeper engagement.