UC Davis In Focus
UC Davis In Focus was designed to improve wayfinding across a collection of high-profile stories, initiatives and topics. The challenge was giving each subject its own recognizable identity while maintaining a clear connection to the larger UC Davis brand. A system of sub-branded sections allows individual topics to establish their own visual personality through imagery, typography and content while sharing a consistent structural framework.
Clear navigation, contextual cues and predictable page patterns help visitors understand where they are and confidently move into related stories and resources. This combination of stronger wayfinding and flexible sub-branding creates a scalable publishing system—giving important university initiatives room to stand apart while keeping the overall experience cohesive and unmistakably UC Davis